Actions go here - describing them is simple...
On the top line describe the VERB - for example - create, improve, maximize, invade. You can use present, past or future tense - whatever you wish.
On the bottom line, describe the OBJECT to which the verb is applied - for example - customers, contract, cells, space, time.
Optionally, you can also describe who or what carries out the action (the SUBJECT). This goes in front of the VERB.
If you want to be more descriptive with the adjectives and adverbs, no problem - just put them wherever you want.
See typical EXAMPLES OF ACTIONS:
Maximize
Shareholder Value
Hitler Invaded
Russia
Nucleotides play a
Central Role in Metabolism
Trees Grow
Leaves