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Why Use This Site?
Imagine the impact if everybody had a shared understanding of exactly WHAT they need to do, HOW to do it and WHY it needs to be done.

The first question Peter Drucker

"There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
"The first question in increasing productivity in knowledge and service work has to be: What is the task? What do we try to accomplish? WHY do it at all?"


Knowledge can be quickly understood and replicated with high fidelity

The secret of knowledge sharing is the speed and quality of replication - for us as in naturally occurring processes.

The code of knowledge allows us to codify knowledge so that our best knowledge can be quickly and accurately replicated.

A Knowledge Gene® is a component of knowledge on a specific subject.

Your Knowledge GenomeTM is a collection of all of those Knowledge Genes® that you use to survive and succeed as an organization.