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Clearer thinking
- WHAT happens? WHY does it happen? HOW does it happen?
  (Click for a PDF of this page)
Knowledge Genes® will help you get a clearer understanding than other techniques - focusing you on the fundamental questions that need to be asked and answered - WHAT? HOW? WHY? - eliminating verbosity, vagueness and ambiguity. In today's busy world, we just don't have time to waste on longwinded communication. Knowledge Genes® significantly improves the communication process of individuals and teams because it focuses on these fundamental questions.


Use WHAT-HOW-WHY thinking to create your mind map

Asking WHY really gets you thinking - it's only when you know WHY that you truly understand.

And structuring your writing or other communication around the fundamental questions WHAT-HOW-WHY means that you will have anticipated all the clever questions your audience might pose - you will be passing knowledge to them in its purest form, in a way that they can assimilate quickly.
START with a WHY-loop

Start by thinking HOW to achieve something (and think WHAT to be more specific if you want)... then ask WHY it's important and go back to think HOW again - you'll get a whole new perspective and better HOWs.

Let us fill the gaps in your knowledge

Web documents and Knowledge Genes® are automatically indexed against your own Knowledge Gene® as you build it. Quickly learn from people who are writing about the same subject, and fill in the gaps in your knowledge.

Add text to your mind map

Use your Knowledge Gene® to effortlessly explain WHAT, HOW and WHY on any subject and elaborate with text and images using the More Text tab.



Publish (Private Space option)

Note - if you do not have a Private Space, your Knowledge Genes® are automatically published to our global knowledge exchange.

If you do have a Private Space, once you're happy with your document (your Knowledge Gene®) you can publish it to your Private Space, as well as the global knowledge exchange.

Step 1: Publish it on our site by clicking on the button against any Knowledge Gene® in your My Profile page.


Step 2: Refer your audience to your work by clicking on the button when viewing any Knowledge Gene®.


And coming soon, you can export to other formats. Would you be interested in joining our beta program? ... click here






Example Knowledge Genes®...

Optimizing the Enterprise Knowledge Base
Define Information Needs
Pitch a New Idea


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without the express prior written permission of the copyright holder.