Getting Started (back to top)
Create the strategic Knowledge Gene®
Create a strategic Knowledge Gene
® covering the high level strategy of your organization -
WHY does the organization exist?
WHAT are the key things that needs to be done and
HOW? You can start from scratch or use an existing template as a guide. Useful templates to consider are:
The Balanced Scorecard (click to go to the Knowledge Gene®)
Maximize Return on Equity (click to go to the Knowledge Gene®)
Workshops and/or Facilitation
The approach works well for individuals thinking on their own but also works very well in workshops.
Consider bringing together the various stakeholders and build a Knowledge Gene
® together.
Knowledge Genes
® is ideal for big screen projection. The simple but powerful
WHAT-
HOW-
WHY structure
quickly enables a consensus view to appear, even in situations where opposing views at first seem
irreconcilable. The process is an enjoyable but penetrating therapy that ends up uniting people
behind a common purpose.
As an alternative or in addition, we can provide facilitators who can build Knowledge Genes
® on your
behalf or run the whole project for you.
Add text
As a Knowledge Gene
® is being created, it's often convenient to capture some information in the form of conventional text.
This can be done easily using the
More Text tab...
The percentage split between Knowledge Gene
® and text is entirely at the discretion of the author.
But of course, conventional text can't be
WHY tested and is harder to assimilate than a Knowledge Gene
®.
For this reason, most people capture the key components of the mind map in Knowledge Genes
® and use text
to add description, examples, notes for later attention, useful attachments and so on.
Vision & Communication
A Knowledge Gene
® is an ideal way to communicate vision and strategy to staff and other stakeholders – it's
built around the fundamental questions that a reader needs to understand –
WHAT,
HOW,
WHY.
And because of this, the communication has a perfect structure, leaving no questions unanswered but guiding
you to avoid unnecessary words.
And once the vision and strategy is communicated within Knowledge Genes
® it provides the idea
framework for interactive communication across the organization. All communication is orchestrated and aligned
to the organization's purpose thereby avoiding misunderstandings, unfocused information overload, and the significant
time and cost inefficiencies that result from poorly orchestrated communication.
Publishing a Knowledge Gene®
When you are ready to share your organization's Knowledge Genome
TM (your collection of Knowledge Genes
®), you can set up a multi-user Private Space for your enterprise. Ongoing use can be as low as $1 per user per month and if you want you can have Knowledge Genes
® as an in-house installation
... click here for more information
A Private Space for your enterprise is a totally secure environment where all the Knowledge Genes
® you build will be private. It also includes comprehensive, hierarchical category management, user permission control by category or by individual Knowledge Gene
®, and collaborative authoring.
Publish to a Private Space by clicking on the

button against any Knowledge Gene
® in your My Profile page.
Export to PDF and Word
By selecting
PDF and then selecting
Text Only from the drop list, the Knowledge Gene
® is produced
as a conventional text document with each box in the
WHAT-
HOW-
WHY map created as a paragraph header.
Any text within
More Text is copied to the body of the appropriate paragraph. Options are also
available to include the Knowledge Gene
® map with text or to PDF/Print the Knowledge Gene
® on its own.
Note – because of certain copyright constraints, our site does not currently
automatically generate editable Word versions of a Knowledge Gene®. This feature will
become available in 2010. BUT a number of free software products are available for generating Word
documents from PDFs. So if you want to edit your document outside Knowledge Genes®, consider going to
PDF and then to Word as necessary.
Organizational Learning
Using Knowledge Genes
® to communicate and learn within the organization has a number of important benefits versus alternative approaches:
- It's simple but powerful structure helps focus communication on the fundamental learning questions – the fundamental knowledge to be shared – WHAT, HOW, WHY. Unnecessary noise in the organization is filtered out. The whole communication process becomes more efficient.
- The organization learns and adapts more quickly because goals are more quickly and more accurately understood, organizational confusion is reduced, and errors are eliminated before they become problems.
- Because people understand WHY, they can more easily generate new ideas that would not otherwise be considered – "Ah...if that's why we’re doing this, I can think of a much better way of achieving that goal" - The approach drives agility and organizational learning.
The first question Peter Drucker
"There is surely nothing quite so useless as doing with great efficiency what should not be done at all."
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"The first question in increasing productivity in knowledge and service work has to be: What is the task? What do we try to accomplish? WHY do it at all?"
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Communities of users can be created around any Knowledge Gene
® or any specific box within a Knowledge Gene
®.
Click the Communities tab to set up communities using your preferred discussion or social networking tools. Links to specific users, subject matter experts, discussions and ideas can all be linked in using this tab...
Align Supporting Knowledge Genes®
Once your strategic Knowledge Gene
® is created, supporting Knowledge Genes
® can be separately
created to focus in on specific functions. For example, Knowledge Genes
® may be created for
Marketing, Sales, and Operational Areas. Many Knowledge Genes
® may be accumulated in large
organizations as, increasingly, all operational areas are covered.
Don't necessarily limit Knowledge Genes
® to defining best practice ways of working. Sometimes,
it's just useful to create simple Knowledge Genes
® to capture ideas and stimulate discussion
on specific topics that need to be thought through.
Knowledge Genes
® related to any specific topic will automatically be listed in the
Genes tab.
Click on the Genes tab to see associated Knowledge Genes
®.
Additionally, you can specifically link one Knowledge Gene
® to another. For example, a
Maximize Employee
Productivity Gene can be specifically linked into an overall Strategic Knowledge Gene
® (Enterprise Space accounts only).
Improve Control & Governance
Because Knowledge Genes
® map
HOW versus
WHY, cause-and-effect, from top to bottom of the business - they give you the ideal Business-Intelligence and Performance-Management architecture - an
enterprise-wide metrics framework that everyone understands...

... and which you can immediately bring to life, immediately implement, via dashboards & alerts - a 'thin layer' that acquires information from multiple sources to give
performance management transparency from root-causes & operational processes all the way up to enterprise goals.
And Knowledge Genes
® offer
fast return on investment - critical Performance Management solutions are typically implemented in less than a month.
Oversee, test and certify what people are doing. Use Knowledge Genes
® to define compliant ways of working and then use the integrated Governance, Risk & Compliance Management plug-in to enable risks, regulations, controls, certifications, assessments and other key information to be managed and indexed into these Knowledge Genes
®
... click here for more information
And
all information is presented in the context of WHAT's being done, HOW, and WHY it's important.
Better Information
There's a lot of information on the Web, and on corporate Webs. But because Knowledge Genes
® know
WHAT you are trying to understand,
WHY and
HOW they can more intelligently find the most relevant information.
Information from the Web or corporate web is automatically indexed into each Knowledge Gene
® so that your information map (schema) is automatically 100% aligned with your mind map, giving you faster and more effective information access.
View a list of relevant documents
When viewing or building a Knowledge Gene®, click the Web tab to show a list of relevant documents:
- These documents will help fill the gaps in your knowledge as you build your mind map.
- And when your map is finished, they will still be there - helping you with further background information.
Similarly, click the Genes tab to show a list of Knowledge Genes® other people have published on this subject.
Refine the context to get even more relevant documents
As you navigate around the Knowledge Gene
® (by clicking on
WHATs,
WHYs and
HOWs) the documents change because the specific context you are interested in changes. In the example below, the documents are listed for
Review Financials in the context of
Review Investment Opportunity (i.e. the
WHY).
Select a
WHAT into a Knowde to further refine the context of the documents listed for a Knowde. In the example below, the documents are refined to be in the context of
IBM.