Case Study

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Complex Business Processes Made Simple

Knowledge Genes^® Case Study:

Customer

A nationwide transportation company that ships and stores gas products.

Situation

Taking a product to market in this industry involves knowledge of strategic marketing, product placement, implementation strategies, and benchmarking. The firm needed a solid plan and a measurement for the success of that plan.

"We had many new internal products and we needed to understand how we would bring them to market."

Customer Problem

"We were developing new products for the business and yet we had no methodologies to support the projects."

However, experts elsewhere in the business did, and execution simply required the capture of that knowledge and development of a plan.

Solution

"To support the new products, we needed a form of benchmarking and there was nothing in the marketplace that would help you to understand exactly what you have to do to achieve it and shows others what they are aiming for, apart from Knowledge Genes^®."

Implementation

Knowledge Genes^® was rolled out to all of the business analysts working on this project.

They were all given introductory training in Knowledge Genes^®, followed by a period of facilitation assistance and skills transfer.

Implications

"We were able to show people very quickly how to benchmark. By clicking on a process you could bring up two attached documents: one an empty data table; the other, an example of a completed data table. This enabled people to understand the How What and Why of benchmarking instantaneously."

Results and Returns

Knowledge Genes^® enabled the transportation company to greatly increase the speed at which people with little or no experience in Benchmarking were able to achieve the results akin to that of a seasoned professional.

"In areas where many people had no experience whatsoever, Knowledge Genes^® enabled them to immediately understand the deliverables, and execute how they would go about producing them.

It was brilliant; like an idiot's guide to benchmarking."

"We are considering its use as a front end to a document management system and to develop a strategic framework for corporate objectives, similar to The Balanced Scorecard."

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The Knowledge Genes^® approach and technology are protected by international patents.
Knowledge Genes^®, Knowde^®, Knowledge Compass^® and Knowledge Compass^® logo are registered trademarks of Hyperknowledge AG. Knowledge Matrix^™and WHAT-HOW-WHY^™ are trademarks of Hyperknowledge AG.