It might sounds crazy to talk about worker loyalty at a time when big companies routinely show longtime employees the door. But loyalty isn’t dead. Instead, it has shifted, with few people nowadays feeling loyal to the company overall or even the people running the business. “In the past, loyalty was vertical,†says Daniel Pink, author of “Drive: The Surprising Truth About What Motivates Us. “The organization was on top and it provided security down to the individual.â€
So, to use Pink’s language, today’s workers tend to feel horizontal loyalty — a commitment to colleagues, former colleagues and particular projects. In short, put people on a team, and loyalties develop.
As a manager, you need to understand this if you’re going to motivate people effectively. No one tactic is going to forge the bonds of loyalty, of course, but there are lots of small things you can (and should) do to build stronger and more productive relationships with your employees. From: http://www.bnet.com/2403-13059_23-384194.html?tag=content;col2